Marketing Clinicians vs Team

Marketing your practice starts with deciding whether to promote the team as a whole or highlight individual clinicians. Broad marketing increases visibility, while targeted marketing speaks directly to specific client needs. A unified practice brand offers consistency and efficiency but may overlook individual specialties. Marketing by clinician allows for personalized, niche messaging but takes more time and coordination. Whichever path you choose, clarity, consistency, and a strong understanding of your ideal client are essential.