Identifying Ideal Clients

Learn how to identify and attract your ideal client by developing a clear customer persona that highlights who they are, what motivates them, and the challenges they face. We’ll walk through key marketing channels—both digital and in-person—and explore how to craft targeted messages that build trust, address client hesitations, and highlight your unique value. You’ll also learn how understanding your ideal client can improve conversion rates, streamline your marketing efforts, and strengthen client retention.